1) Help sales users sell more

OR 2) Help service agents close cases faster.

That's all Cleanup should be doing!

Reducing the number of Page Layouts isn't valuable because there are fewer Page Layouts. It's valuable because admins, consultants, and developers can understand, maintain, test, and improve them faster. That means new requirements get delivered quicker, issues get fixed sooner, and users get better support.

The same applies to almost every cleanup activity:

• Fewer Flows → faster troubleshooting and enhancements.
• Fewer Fields → simpler screens and less confusion.
• Fewer Validation Rules → easier maintenance and fewer unintended side effects.
• Better naming conventions → faster understanding of the org.

The goal is helping sales users sell more and helping service agents close cases faster. Everything else is just a link in that chain.