Salesforce cleanup is not a Side Topic anymore

For years, many Salesforce orgs were young enough that cleanup felt optional. A few messy Fields, a few strange Validation Rules, a few forgotten Flows, a few Page Layouts nobody loved, but somehow everything still worked.

Now many Salesforce orgs are 5, 10, sometimes almost 15 years old. They are no longer “just CRM systems”. They are business-critical enterprise platforms with thousands of users, years of decisions, integrations, reports, automations, exceptions, workarounds and data nobody fully understands anymore.

Cleanup is not about making the org look nicer. It is about making change possible again. It is about making Salesforce easier to use, easier to explain, easier to test, easier to extend and easier to trust.

And maybe that is the real point. A dirty org does not only slow down users. It slows down every future idea.

Every AI use case. Every new Cloud. Every integration. Every process improvement. Every “quick change” that suddenly becomes a three-week analysis because nobody knows what will break.

So yes, I still believe we need more Salesforce cleaners, not because cleanup is glamorous, but because clean platforms create space for the next good idea.